About Ai Writa
Ai Writa is an innovative AI-powered assistant designed to streamline content creation. The platform helps writers, marketers, and businesses generate high-quality content efficiently, offering a wide range of features to enhance productivity and creativity.
The Challenge
As a startup in a competitive market, Ai Writa faced a significant challenge: acquiring quality sign-ups at the lowest possible cost. With limited resources, they needed an advertising strategy that would deliver tangible results without overshooting their budget.
The Approach
Our primary goal was to generate high-quality sign-ups for Ai Writa while maintaining a low cost per acquisition (CPA). To achieve this, we developed a targeted Google Ads campaign that focused on reaching the right audience with the right message.
1-Targeted Audience Research
We began by identifying the most relevant audience segments for Ai Writa. Understanding that their ideal users were content creators, marketers, and small business owners, we tailored our targeting to focus on these groups across different regions, including the USA, Australia, Canada, and the UK.
2- Crafting Compelling Ad Copy
We created ad copy that highlighted Ai Writa’s key benefits—efficiency, quality, and ease of use. By emphasizing how the platform could save time and enhance content creation, we ensured the ads resonated with the audience’s needs.
3- Strategic Bidding and Budget Management
To keep costs low, we employed a strategic bidding approach, focusing on keywords with high intent and optimizing bids for conversions. This allowed us to maximize the impact of the ad spend while ensuring that each click had a higher likelihood of converting into a sign-up.
4- Continuous Campaign Optimization
Throughout the campaign, we continuously monitored performance metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate. By making data-driven adjustments, such as refining keyword lists and optimizing ad placements, we were able to improve the campaign’s efficiency and effectiveness.
The Results
The Google Ads campaign delivered impressive results within the first month:
- 1,000 Sign-Ups: Ai Writa achieved 1,052 sign-ups, exceeding the initial goal of 1,000.
- High Visibility: The ads generated 28,000 impressions and 5,000 clicks, resulting in a strong online presence for Ai Writa.
- Cost-Effective Acquisition: The campaign maintained a low average cost per click (CPC) of $0.30 and a cost per sign-up of just $1.54, allowing Ai Writa to efficiently scale their user base with a minimal ad spend of $1.61K.
- Strong Conversion Rate: The campaign achieved a conversion rate of 17.9%, indicating that the ad targeting and messaging were highly effective in attracting quality sign-ups.
Campaign Breakdown
- USA: 567 clicks, $0.83 CPC, 89 conversions, 15.7% conversion rate, $5.27 cost per conversion.
- Australia: 808 clicks, $0.30 CPC, 174.5 conversions, 21.6% conversion rate, $1.39 cost per conversion.
- Canada: 318 clicks, $0.75 CPC, 47 conversions, 14.78% conversion rate, $5.10 cost per conversion.
- UK: 411 clicks, $0.58 CPC, 51 conversions, 12.41% conversion rate, $4.70 cost per conversion.
Client Feedback
We knew we needed to grow quickly, but we didn’t expect to see such strong results so fast. Umar’s work on our Google Ads campaign was a game-changer for us. We’re now seeing steady growth in our user base, and we couldn’t be happier with the results
Conclusion
This case study demonstrates how a well-executed Google Ads campaign can drive significant growth for an Ai startup, even with a limited budget. By focusing on targeted audience research, strategic bidding, and continuous optimization, we helped Ai Writa achieve 1,000 high-quality sign-ups at an exceptionally low cost, setting them up for continued success in the competitive AI content creation market.
