Helped a Pressure Washing Client Generate 120+ Leads Per Month With Google Ads

Client Overview:

Marder Pressure Washing is a pressure washing company based in Elmhurst, Illinois. They offer a range of pressure washing services and have been in the market for five years, earning positive reviews from their customers.

Challenge:

They were previously running Google Ads, but the cost per conversion was extremely high, and there was no consistent flow of leads to keep their business running smoothly.

Strategy:

We first audited their ad account, which had a lot of data. Upon analysis, we found several mistakes, the major ones being very broad keywords, poor account structure, and the absence of a dedicated landing page.

Our approach included creating a landing page and setting up a new campaign with separate ad groups for each service to ensure our ads were relevant to user searches. After continuous monitoring, we started seeing results within a week.

Results:

Leads Generated: 30 / First Month

Conversion Rate: 20%

Cost per Lead: $33

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