About Gratify Pay
Gratify Pay, a Vancouver-based Buy Now Pay Later (BNPL) platform founded in 2020, focuses on providing flexible payment solutions to businesses and consumers. Unlike traditional lifestyle brands, Gratify Pay’s mission is to enhance payment experiences rather than promote specific products. Their sophisticated installment engine is designed to increase sales and customer satisfaction by allowing payments to be spread over time.
The Challenge
Gratify Pay faced the challenge of generating high-quality leads through their Google Ads campaigns. While the ads attracted traffic, the leads were not meeting their expectations in terms of quality and potential for conversion. The primary goal was to attract merchants who would benefit from Gratify Pay’s BNPL services.
Objective
The objective was to improve the quality of leads generated through Google Ads, aiming to onboard more suitable merchants and drive growth for Gratify Pay.
Strategy
1- Target Audience Definition
The ads were tailored to reach businesses that would benefit most from Gratify Pay’s services, including retailers and e-commerce platforms.
2- Ad Spend Management
An initial budget of $1500 was allocated to maximize return on investment by focusing on high-intent keywords and demographics.
3- Landing Page Optimization:
A/B testing of landing pages was implemented to determine which designs and messages yielded the best engagement and lead quality.
The Results
The Google Ads campaign delivered impressive results within the first month:
- Lead Generation: The campaign successfully generated 8 high-quality leads in the first month, which was a positive outcome considering the competitive fintech market.
- Ad Spend Efficiency: With an ad spend of $1500, the cost per lead was deemed efficient, reflecting the potential of targeted advertising in the fintech sector.
- Ongoing Optimization: The campaign is in the process of continuous optimization, with ongoing A/B testing of landing pages to further enhance lead quality and conversion rates.
Conclusion
Gratify Pay’s initial Google Ads campaign marks a promising start toward improving lead quality. With targeted advertising, strategic spend management, and ongoing optimization, Gratify Pay is well-positioned to attract more merchants and expand its presence in the fintech industry.
