Client Overview:
Marder Pressure Washing is a pressure washing company based in Elmhurst, Illinois. They offer a range of pressure washing services and have been in the market for five years, earning positive reviews from their customers.
Challenge:
They were previously running Google Ads, but the cost per conversion was extremely high, and there was no consistent flow of leads to keep their business running smoothly.
Strategy:
We first audited their ad account, which had a lot of data. Upon analysis, we found several mistakes, the major ones being very broad keywords, poor account structure, and the absence of a dedicated landing page.
Our approach included creating a landing page and setting up a new campaign with separate ad groups for each service to ensure our ads were relevant to user searches. After continuous monitoring, we started seeing results within a week.
Results:
Leads Generated: 30 / First Month
Conversion Rate: 20%
Cost per Lead: $33
